The service promise your operations can actually keep

How growth teams and fulfilment teams can design a customer promise together. Begin with a clearly framed decision and the smallest useful evidence set. Make assumptions visible, involve the people closest to the work and agree what progress will look like before adding complexity. A durable operating system is understandable by the team, reviewed on a consistent rhythm and improved when reality changes. The goal is not a perfect framework; it is a better next decision.